ME Bank Goes Digital: Technology Transformation Case Study

With over 280,000 customers and 850 employees around Australia, ME Bank has an innovative growth strategy built on a surprising idea.

In 2012 ME Bank closed down all its branches.

ME Bank is transforming the banking experience through ICT, enabling customers from all around the country to access systems and products remotely.

Discover how ME Bank is leveraging IT to build a digital bank in the digital era.

"Rather than providing banking products and services through a physical structure called a branch like the traditional way that other banks do it what we’re trying to do is build a digital bank in the digital era."

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October 26, 2015 / Case Studies

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About the Author

Vittorio Menichelli

Vittorio is a Marketing & Communications professional specialising in technology, with extensive experience within a direct and digital marketing environment. With a background in Business Management & Commerce, Vittorio leads the marketing team at Cloud Specialists. Linkedin: https://au.linkedin.com/in/vittoriobaiocchi

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