First, let’s take a look at what Tinder is.

The application allows its users to see single people in the area. It shows only the person’s name, photo, and a short bio. The user has to make a snap judgment about whether they would want to date that person. If they swipe left, it’s a no, but if they swipe right, it means that they like the look of them. When two people match (i.e. they both swipe right on one another), they can chat and meet up. It’s a simple premise, but it works well.

So, you might wonder what problem Tinder solves and why it exists?

Well, in the modern world, people have busier lives than ever. The amount of potential partners they will meet is small. In fact, they only have a select number of places they can meet people. With the help of this app, though, they can broaden their pool of people.

From the offset, it was obvious that Tinder was a work in progress.

If it was to survive in the sea of other dating sites and apps, it had to be adaptable. One of the main drawbacks of the app is the fact that people only get one chance to decide which way to swipe. Once they have made that decision, it’s final. That is a massive flaw, as people are likely to change their mind. Luckily, the businessmen behind the app decided to act fast and change the way in which the app functioned. If they had kept the app the same, it may have become stagnant. They would have had to pay the price for that mistake. Now, Tinder has created a paid function that allows people to go back and change their answer.

The takeaway business lesson here is that if you don’t act fast, you risk paying the price for that mistake.

The truth of the matter is that human nature is a changeable thing. As we grow, our fundamental tastes develop in new ways. The original app did not allow for these variables. Businesses always have to adapt to suit their clients as best they can. The latest advancement to the Tinder app allows people to make the same decision again and again. This function is sure to inspire a surge in the popularity of the app.

Some business people might believe that changing the fundamental nature of the app is a massive risk.

While that may be true to some extent, market experimentation is essential. In some respects, it is a brave move to change anything about your products, but if you fail to do so, you may lose out. It would be easy for the Tinder team to leave the app as it was and hope that their audience adapted. If they had done that, though, they might have lost business to other similar companies. In acting as soon as they noticed the problem, they have ensured that their product is fresh. Their customers may or may not value this new development, but it is crucial that the team trial it. When it comes to your business, this is a key rule to keep in mind. When there is a problem, act fast and solve it in any way you can. Only then, can you secure your place as a market leader.