1. 54% of B2B marketers said they have generated leads from social media.
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2. Local mobile searches (85.9 billion in 2013) are projected to exceed desktop searches (84 billion) for the first time in 2015.
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3. 48% of consumers start their mobile research on Search Engines while 33% start on branded websites and 26% start on branded apps.
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4. 86% of users are more likely to visit a business after it has been recommended by a friend.
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5. 74% of people follow SMBs on Twitter to get product updates.
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6. Video traffic will be 79% of all consumer Internet traffic in 2018, up from 66% in 2013.
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7. YouTube, Google+ & LinkedIn drive the most engaged traffic. Visitors from YouTube stay on your site the longest, click around to find more information the most, and “bounce” (or leave immediately) the least.
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8. 50% of customer service interactions will be influenced by real-time analytics by 2018.
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9. 70% of consumers feel that brands are motivated by a self-centered desire to increase profits rather than by a sincere commitment to their customers.
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10. By 2020, customer experience will overtake price and product as the key brand differentiator. The customer of 2020 will be more informed and in charge of the experience they receive. They will expect companies to know their individual needs and personalize the experience.
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11. By 2020, customers will manage 85% of their relationships without talking to a human.
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12. B2B companies that blog generate 67% more leads per month than those who do not blog.
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13. The average B2B buyer is already 57% through the purchase decision before engaging a supplier or sales representative.
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14. Interactive content—such as apps, assessments, calculators, and quizzes—generates conversions moderately or very well 70% of the time, compared to just 36% of the time for passive content.
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15. B2B organizations with tightly aligned marketing and sales achieved 24% faster revenue growth and 27% faster profit growth over a three-year period.
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